Political ads only work on Low Information Voters.

 On Wednesday, October 14th, 2015, the Texas Insider published an article, Voters Know More About the Kardashians Than the Bushes & Clintons.

 Lynn Woolley, the writer of this article, starts his argument, sdaying “Jeb Bush has a huge campaign war chest, and he is beginning to use it. For someone like me and probably you, that means nothing. My decision on Jeb Bush was made long ago. The decision is “no” and it is not going to change. But Mr. Bush and the rest of the field knows that most people are not like us. Most people are not paying attention”.

 He also pointed out that a rush of heavy TV and radio buying leading into a primary election will absolutely move the needle. It is because the voter that does not read a newspaper or listen to talk radio will judge a candidate by advertising alone. That is why politicians spend a great deal of their time fundraising instead of working at the job they were elected to do. Moreover, he claims that if people would start caring about their country enough to know these candidates, political ads would not work.

 I think his intended audience is Americans who do not really care about what is happening in America, including myself. Lynn Woolley is a Texas-based, syndicated talk-show host in his daily 3-hour analysis of politics and current events. Some people say that The Lynn Woolley Show was all about “bottom-up government” even before the Tea Party movement, and I am pretty sure he has some decent political views compared to most people who are politically clueless.

 It would be more comfortable to read if he would use less extreme examples to illustrate his point of view. However, I completely agree with his argument, "If they cared, they would know what is happening in America. If they knew what is happening, they would be alarmed. If they were alarmed, they would cast intelligent votes".